Media Mix Modeling reveals which marketing channels actually drive revenue by
analyzing how they work together—not in isolation. In 30 days, AlignBI transforms
you from the CMO who explains what happened to the CMO who predicts what
works. No spreadsheets. No data science degree required.
Used by these leading CMOs
Your Attribution Model Is Lying to You
Burning Budget on Wrong Channels
Spreadsheet Roulette
Board Room Bloodbath
Your last-touch attribution says
Google Ads works. Your pipeline says
otherwise. You’re throwing
$50K/month at channels that look
good on dashboards but don’t fill
your sales pipeline.
Planning next year’s $2M budget
with formulas from 2019. Your CFO
asks “What if we cut paid social by
30%?” You panic. Because honestly?
You’re guessing.
“Prove marketing’s ROI.” Four words
that make your stomach drop. While
sales gets applause for hitting
targets, you’re explaining why
attribution is “complicated.” Again.
Every day you delay, a competitor’s CMO walks into their board meeting
with predictive insights. Guess who’s getting the bigger budget?
From Budget Anxiety to Boardroom Hero
Stop playing marketing roulette. Start making moves that multiply revenue.
Results in 30 Days, Not 6 Months
Working insights by your next board meeting. While enterprise vendors are still “gathering requirements,” you’re already optimizing budget allocation. → This quarter’s results, not next year’s promises
18% Revenue Boost
(Average Customer Result)
Our B2B-specific modeling found $340K in wasted spend for one customer. Reallocated it. Revenue jumped 18% in 90 days. → Real money in your pocket, not just better reports
Predict Wins Before You Spend
“What if we triple LinkedIn spend?” Know the answer before risking budget. Scenario planning that actually predicts pipeline impact. → Confidence instead of crossing fingers
CFO Becomes Your Biggest Fan
Board presentations go from defense to offense. “Marketing wants more budget? Here’s why they should get it.” → Budget increases instead of budget cuts
Enterprise MMM: $500K, 8 Months, Zero Results
The Only Tool That Gets B2B Sales
Opportunity Prediction, Not Attribution
While others track “conversions,” we track what matters:
how marketing impacts sales capacity, territory
performance, and pipeline velocity. Because B2B
companies sell to other businesses with long sales
cycles, not consumers making impulse purchases.
Stop digging through last quarter’s data. Start predicting
next quarter’s pipeline. We show you which channels
create opportunities that actually close.
| Capability | Enterprise MMM | Attribution Tools | Align BI |
|---|---|---|---|
| Implementation Time | 6+ months | Quick setup, limited insights | 30 days |
| Technical Requirements | Data science team required | Marketing team friendly | No technical skills needed |
| B2B Features | Generic B2C modeling | Descriptive statistics | Sales headcount + opportunity focus |
| Annual Cost | $500K+ | Lower cost, lower value | Mid-market pricing |
| Support Model | Consulting hours | Self-service documentation | White-glove included |